If you choose the right shade of red, you can choose this color regardless of your skin tone. However, fair skin will start to glow easily with a shade of red. People with pale, cold skin or a neutral complexion should wear shades of light red like strawberry blonde. Pale skin with a shade of red will be enhanced by cool, dark reds like pure red or dark auburn. Warm shades will also go well with auburn tones, whether light, medium or dark. If you have an olive skin tone, it is best to avoid red, as it will make your skin look green.